Peru Brand shines in Times Square
The New York Brand Peru lights. The logo and the campaign 'You remember Peru', in which a future executive receives a USB sent himself 20 years ago, can be seen in illuminated signs in Times Square area in public telephone booths and country's mainstream media.
The panel of ABC is striking that among the thousands of passersby daily circulating in the area, one of the most touristy of the Big Apple. However, the spot is also appearing on the National Geographic Channel and in print media such as The New York Times, The Wall Street Journal and The Wall Street Magazine.
Online media have also been considered in this campaign. These include portals Yahoo Finance, The New York Times and The Washington